The Midnight Alley is a final year exhibition by the students of DDM212. This exhibition delves into the depths of fear and explores its psychological effects and impact on mental health. The event showcases immersive horror experiences filled with eerie interactions and jump-scares, shedding light on social and mental issues from various perspectives.
Check out the recap video of the Day 1 launch below!
It was intense isn’t it? DDM212 consist of six students with great teamwork spirit. They’ve transformed the 4th floor of Dasein Academy into a haunted alley by resetting the entire mood with lighting props and sound to create an whole new immersive experience the moment visitors came out from the lobby lift.
What is most impressive is that they manage to attract and estimated of ~400 unique visitors during the first week of launch! Over the span of 2 weeks, the exhibitions has attracted not just students and staff within Dasein Academy, but also industry players, community and students from other university such as Sunway University and Malaysia Institute of Art.
Here are the previews of the six exhibitions from The Midnight Alley
The Midnight Alley | Interactive Website by Loh Hui Yi
Loh Hui Yi is an innovative UI/UX designer with a passion for visual storytelling through web design. She developed a website to facilitate the entire exhibition, incorporating a booking and navigation system. However, she believed that merely showcasing a website on a laptop or mobile phone within the exhibition space lacked excitement. As a solution, she opted to use a hand-tracking sensor, Leap Motion, and project the website onto a wall, transforming the wall into an interactive touch screen. This method also enables her to incorporate sound jumpscare elements along with auditory sensory experiences, allowing the audience to fully immerse themselves and gain an exceptional firsthand understanding of the exhibition.
Dark Descent | Interactive Sensory Experience by Bernice Lee Kah Wai
Bernice Lee is an adventurous interactive designer, often overwhelmed by her innovative ideas. For her installation, she decided to construct a haunted house tailored for the visually impaired. How does that work? Curious, isn’t it? While what typically comes to mind in a haunted house are jumpscares and scary visuals, Bernice raises a compelling question: What invokes fear in the visually impaired? Her goal is to raise awareness of the struggles and fears faced by the visually impaired in their daily lives.
In her haunted house, she engages different types of sensory experiences, from touch and sound to light. Yes, light (fun fact: did you know that not all visually impaired individuals see complete darkness? They can still perceive some forms of light). Using Arduino and various sensors, she enables the audience to trigger different sensory outputs, surprising and engaging them. Many screams were heard emanating from the booth, audible even from another floor.
Doors | Virtual Reality Experience by Chan Ann Ni
“Doors” is a Virtual Reality project by Chan Ann Ni, designed to allow the audience to immerse themselves in the exhibition space through another world using VR technology. Chan Ann Ni specializes in 3D and video production, and she utilises her skills to design immersive virtual surroundings to engage the audience fully. “Doors” has successfully achieved its goal of reflecting the theme of the event, challenging the audience to confront their fears and understand how psychology can impact one’s experiences. Many screams were heard from her booth, indicating the intense engagement and impact of her work. Thankfully, nobody wet their pants.
Toys Terror |Augmented Realisty (AR) Experience by January Lim Jia Yin
“Toy Terrors” is an Augmented Reality (AR) experience installation created by Lim Jia Yin, whose passion is bringing inanimate objects to life. She has carefully designed a physical setup to resemble a child’s room, complete with mood lighting to create an immersive atmosphere. Utilizing AR technology, she enables users to interact with content within a mixed reality environment. As a 3D designer at heart, Jia Yin delights in working with 3D animations and modeling, focusing on making them interactive to engage the audience effectively. Her installation not only showcases her technical skill but also her ability to blend technology with storytelling, inviting visitors to experience a familiar space transformed into an interactive adventure of animated wonders. Through “Toy Terrors,” Jia Yin turns everyday toys into characters of an engaging narrative that unfolds around the audience in real-time.
Nightmare Clowning |Interactive Motion Design by Stella Pua Pei Ling
Have you ever heard of coulrophobia? Coulrophobia is the fear of clowns, which many people believe is not a real psychological fear. This misconception is precisely the point Stella Pua Pei Ling aims to address. She herself is fond of clowns and was surprised to discover that some individuals have a genuine fear of them. Motivated by this, she decided to delve deeper into coulrophobia. Her objective is to educate and raise awareness about this uncommon phobia.
Stella Pua is a talented motion designer with a passion for character design and animation. In her project, she employs motion design to animate her own clown characters and creates an interactive projection mapping by using a projector and touch sensors. This setup allows the audience to interact directly with her animations, providing an engaging and educational experience. Through her work, Pua Pei Ling seeks to bridge the gap between fear and understanding, using her artistic skills to bring a new perspective on coulrophobia.
The Slaughter House | Interactive Illustration by Sky Wong Wei Jung
Sky Wong is a creative illustrator with a passion for bringing his drawings to life, specializing in creating illustrations with soul. He has always been a huge animal lover, with a particular fondness for cats. In fact, his love for cats surpasses almost everything else. Have I also mentioned that he loves cats a lot?
In his project, Sky Wong aims to raise awareness about the issue of animal poaching and to discourage the purchase of poached products. Aligning with the theme of Fear in this exhibition, he has crafted eerie illustrations of poached animals to enable the audience to feel the pain and fear these animals endure. Sky Wong uses props and sensors to immerse the audience in the memories of these poached animals, allowing them to visualize the different stages of suffering these animals go through.
In conclusion, this exhibition has been a tremendous success, attracting attention from students, industry professionals, and potential high school students with a keen interest in Digital Media. The event and exhibition’s success can be attributed to the exceptional teamwork and synergy among the team members. Their collaborative efforts have not only showcased their individual talents but also highlighted the collective strength and creativity of the group. This synergy has been a key factor in creating an engaging and impactful exhibition that resonates with a diverse audience, setting a benchmark for future events in the field of Digital Media.
And lastly, the team would like to thank everyone who has visited and supported The Midnight Alley.
