“imPERFECTion” is an interactive installation addressing the impact of social media-driven beauty standards and the resulting insecurities, especially among young adults. Using a physical clock to symbolize time, participants rotate it to view past and future animations that depict the main character’s journey toward self-acceptance. The project encourages embracing imperfections and promotes self-worth through engaging visuals and storytelling.

Student 1: Amelia Chong Tsui Tong
Student 2: Chan Rou Hui
Student 3: Ivan Lay Jiun Yu


Issue & Challenges

Social comparison with social beauty standards, influenced by social media, can lead to unrealistic beauty ideals. This often results in feelings of insecurity about one’s appearance and fear of judgement for not meeting societal expectations, particularly among young adults. This could potentially lead to extreme actions taken by these individuals, such as extreme alterations to their physical appearance. Young adults should be reminded to embrace imperfection and recognise their own self-worth.

Concepts & Idea

The concept utilises an interactive installation to explore the interplay of a reverse and forward timeline, symbolised by a physical clock. This allows viewers to actively manipulate the passage of time, participate in visual storytelling, and delve into the transformative journey of the main character towards self-acceptance through animation.

Technical Execution

The project uses Adobe Animate to create interactive animations depicting the journey of self-acceptance influenced by social beauty standards. Makey Makey acts as a bridge, connecting a physical clock interface to the computer, enabling users to control the animations. Rotating the clock clockwise triggers the future animation, while anti-clockwise rotation shows the past. Special actions activate the final scene. This integration of digital animation with a tangible interface provides an engaging, hands-on experience that reinforces the theme of embracing imperfections and recognising self-worth.