The Connection project addresses the issue of loneliness among seniors, a pressing concern highlighted by a study conducted using the Lubben Social Network Scale. The study revealed that nearly half (49.8%) of older adults living within communities in Malaysia are at risk of social isolation. This project emphasises the importance of family bonds, particularly with elderly family members, and encourages quality time through interactive storytelling and activities. The primary objective is to foster joy, appreciation, and companionship, underlining the significance of meaningful family connections.
Concept & Idea
This project leverages interactive animation and technology to raise awareness about social isolation among the elderly. By immersing users in the perspective of a character within the animation, the aim is to convey the critical role of companionship for seniors. The project uses this interactive approach to demonstrate how regular interactions with family can positively influence the emotional well-being of older adults. The intended outcome is to leave participants with a deeper understanding of the essential role companionship plays in enhancing the well-being of seniors.
Visual Storytelling & Experience
Through animated scenes and family-themed visuals, participants are immersed in scenarios that reflect everyday moments with elderly family members. The characters and animation are designed to evoke warmth, making the experience both engaging and relatable. The interactive session helps participants empathise with the experience of seniors, illustrating how companionship can transform ordinary moments into meaningful ones.
Connection is the Silver Award winner of the Kancil Award 2023 by;
Chong Huey Chee
Gan Ai Xin
Lim Hui Hui
Category: Digital Craft – Interaction Design Award: Silver
Kancil Award 2023 – Digital Craft – Interaction Design (Silver)
