Dasein Academy of Art is proud to announce another remarkable achievement by our Digital Media students, Amelia Chong Tsui Tong and Carrie Lye Xin-Yi, who clinched 1st Place in the Terang 2025 Projection Mapping Competition with their winning work, L.AI SYOK ல.
Every year, our students actively participate in projection mapping competitions, particularly Terang, organised by Filamen. Back in Terang 2023, we also brought home the champion title. This year, we returned to the competition with the same determination, and succeeded once again.
The theme for 2025 is Rojak, a concept deeply rooted in Malaysian culture that symbolises diversity, mixing, and the blending of different identities. Participants were challenged to interpret Rojak not only in its literal meaning, but also in relation to Malaysian society and its future.
Amelia and Carrie responded with L.AI SYOK ல, a creative fusion of languages, ideas, and technology. The title plays on the familiar Malaysian phrase Lai Syok Lah, while embedding multiple layers of meaning:
- L.AI – Suggests the Chinese word “Lai” (meaning “come”) and subtly hints at AI (Artificial Intelligence).
- Syok – A Malay slang word meaning “fun” or “enjoyable”.
- ல – The Tamil script for “la”, representing the colloquial Malaysian ending “lah” and reflecting the multicultural spirit of the theme.
Through vibrant visuals, cultural symbolism, and their Motion Design skills, their work captured the essence of Rojak.
We would also like to extend our heartfelt thanks to Lecturer Wong Si Ying for her guidance and support throughout the project. Her expertise and mentorship played a vital role in helping the students refine their concept, execution, and presentation to meet professional standards.
Fun fact: Si Ying is also a multiple-award winner of projection mapping competitions, recognised for her skills in motion graphics design. A true legend, like the Penang Char Keow Teow!
topped with a duck egg.
We were honoured to have professional artist judges from various countries, including Cambodia, Thailand, the Philippines, Singapore, China, and Malaysia to evaluate their work.
We are immensely proud of their hard work, creativity, and ability to merge storytelling with technical mastery. This achievement not only celebrates their individual talent, but also reflects the dedication of our Digital Media programme to fostering innovation in the creative arts.
Congratulations to everyone, and once again to Amelia Chong and Carrie Lye for making Dasein Academy of Art proud!
