In the realm of innovative and immersive experiences, “SnowSense” stands out as a remarkable interactive projection mapping project. Developed by batch DDM203 – OneShot Production, this extraordinary project not only captivates viewers but also aims to cultivate empathy for Arctic wildlife and raise awareness about the urgent climate crisis. Let’s delve into the captivating world of “SnowSense” and explore how it merges cutting-edge technology with environmental messaging to inspire action.
A Mesmerizing Arctic Landscape: “SnowSense” transports participants into an enchanting Arctic landscape using mesmerizing projection mapping techniques. As viewers enter the installation space, they embark on a journey that reveals both the awe-inspiring beauty and the delicate vulnerability of the Arctic ecosystem. “SnowSense” sheds light on the challenges faced by Arctic wildlife due to climate change and human impact. It paints a vivid picture of the struggles these creatures endure, eliciting an emotional connection and deepening the audience’s understanding of the urgency to address the climate crisis. By witnessing these struggles firsthand, viewers are prompted to reflect on the consequences of their choices and actions.
The interactive element of “SnowSense” plays a pivotal role in enhancing the emotional connection and understanding of the Arctic environment. Visitors can actively engage with the installation through touch-sensitive panels or motion sensors, triggering captivating visual and auditory responses. This interactive experience acts as a metaphor for the interconnectedness between humanity and the natural world. It invites viewers to contemplate their role in mitigating the climate crisis and instills a sense of responsibility.
By combining artistic expression, technology, and environmental messaging, “SnowSense” aims to inspire empathy and action. It serves as a powerful catalyst for viewers to reflect on their choices and consider the impact they have on the environment. The project urges individuals to embrace sustainability and compassion, encouraging steps towards a more sustainable future.
The Creative Process:
Watch the behind-the-scenes process here, showcasing the development of the ‘Snowsense’ from start to finish.
Behind the scenes, “SnowSense” utilises a combination of cutting-edge technologies. Projection mapping brings the Arctic landscape to life, while Arduino controllers enable precise animation and activation. 3D assets and interactions are crafted using Unity, while animation is designed in Adobe After Effects, C4D and Autodesk Maya. This fusion of technology and creativity results in an immersive experience that leaves a lasting impact on its audience.
“SnowSense” is not just an art installation; it’s a call to action. By immersing viewers in the captivating world of the Arctic, it aims to foster empathy, raise awareness, and ignite a sense of urgency to combat the climate crisis. As we reflect on the consequences of our choices, “SnowSense” challenges us to embrace sustainability and become guardians of our fragile planet. Let us heed this call, for a more compassionate and sustainable future lies within our grasp.
Kancil Award 2023 – Best Idea for Social Good (Bronze)
On 13th March 2023, the students from the course DDM2307: Online Marketing and Campaign Development conducted a seminar. The seminar’s topic is e-Accessibility and Disability: Inclusion in the Digital Era, the keynote speaker of the seminar is Associate Professor Dr. Fariza Hanis Abdul Razak from the Universiti Teknologi MARA (UiTM) Shah Alam. The seminar is open to students and lecturers of Dasein Academy of Art; approximately 35 people were in attendance, and the seminar venue was Lecture Hall Level 6 at Dasein Academy of Art.
The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.
Bernes, 1997
The quote above is about to promote accessibility for individuals with impairments through the Web. Therefore, everyone has the right to access digital content regardless of their ability. In this seminar, the keynote speaker highlighted six contents which are Universal Design, Digital Divide, Digital Inclusion, E-Accessibility, Strategies for E-Accessibility and Future Trends.
In a stunning display of creativity and technological prowess, a group of students recently organized an unforgettable event called “Geisha Hut Night” for their final project showcase. Held at the captivating Hut Sake Bar in Lalaport, this event aimed to bring exposure to the restaurant while pushing the boundaries of traditional dining experiences. Drawing inspiration from the omakase restaurant’s environment, Japanese culture, and cyberpunk aesthetics, the students seamlessly blended modernity with tradition, creating an evening that was both visually captivating and immensely enjoyable.
One of the highlights of the Geisha Hut Night was the mesmerizing projection mapping. The students expertly employed this cutting-edge technology to showcase the rich culture of Japan and highlight the branding of the restaurant. The fusion of traditional elements with cyberpunk aesthetics added a futuristic touch that perfectly complemented the venue’s ambiance. The meticulously designed motion graphics interacted seamlessly with the captivating wall art, immersing guests in a visual spectacle that transcended the boundaries of traditional restaurant events.
A Futuristic Dining Experience Taking the dining experience to the next level, the students introduced an interactive AR menu. By scanning markers on their tickets, guests were transported into a world where three-dimensional images came to life, accompanied by subtle animations and relevant text. This innovative approach not only added an element of excitement to the event but also served as a seamless connection to the overall theme. The AR menu provided a glimpse into the future of dining, where technology and culinary artistry merged harmoniously.
The Wall of Guest Comments Another standout feature of Geisha Hut Night was the interactive comment section. By scanning QR codes on their tables, guests were directed to a website where they could share their thoughts and feedback. These comments then magically appeared on the projected wall, creating a captivating display of real-time engagement. This interactive element further amplified the sense of community and allowed guests to actively participate in shaping the event. It was a testament to the students’ commitment to creating an inclusive and immersive experience for everyone present.
Omakase restaurants are not confined to traditional interiors. By combining innovative technology, modern performances, and a lively atmosphere, the event shattered preconceived notions and showcased a new side to the dining experience. It emphasized that enjoying a meal can be an adventure filled with excitement and entertainment. Geisha Hut Night offered a glimpse into a future where dining is not just about savoring exquisite cuisine but also about creating lasting memories in a dynamic and immersive setting.
Conclusion: The Geisha Hut Night event organized by these talented students left a lasting impression on all who attended. Through their mastery of projection mapping, interactive AR menus, and engaging wall comments, they successfully brought exposure to Hut Sake Bar while redefining the boundaries of traditional dining experiences. This fusion of tradition and cyberpunk innovation served as a reminder that dining can be an extraordinary journey, where technology and artistry blend seamlessly to create an unforgettable and immersive experience. The students’ remarkable final project showcased their creativity, technical skills, and vision for the future of dining, leaving us eagerly awaiting their next endeavor.
Glow @ Putrajaya, nestled within Malaysia’s vibrant urban landscape, provided the ideal backdrop for the Dasein Digital Media Community’s annual bonding expedition in 2023. This purposeful retreat transcended the usual vacation, serving as a catalyst for building strong relationships, stimulating fresh ideas, and revitalizing participants.
The retreat held a significance that extended well beyond a mere pause from the daily grind; it embraced a comprehensive approach to rejuvenation. Commencing each day with tranquil sessions by the lakeside, participants cultivated mental clarity and embraced mindfulness, thereby laying the groundwork for a day filled with purposeful activities and interactions.
At the heart of digital media lies creativity, a quality carefully nurtured during the immersive workshops. Through collaborative narrative exercises and interactive design challenges, participants ventured into unexplored realms of thinking, sparking novel insights and revitalizing their imaginative faculties.
This expedition aimed to create an environment where like-minded individuals could forge meaningful connections, exchange ideas, and experience a holistic revitalization of their creative energies.
The group project ‘Heat Escape’ by Chin Jia Wei, Tey Yun Nee, Ting Ee Vern, and Yeong Ke Xin, students of Dasein Digital Media, achieved great success at the iNYALA 2022 Beyond Light New Media Art Competition. Their installation, focused on the theme of Sustainable Development Goals (SDGs), garnered recognition as it won The Best Creativity and The Best New Media Art Awards.
From December 1 to 25, 2022, the ‘Heat Escape’ art installation was exhibited at Fahrenheit88, captivating audiences with its unique concept. The project employed anamorphic illusion, requiring viewers to stand at a specific distance for optimal viewing, along with supportive motion on other sides of a cube screen. By utilizing audio-visual data depicting man-made disasters, ‘Heat Escape’ transported viewers to the scenes of these disasters, prompting reflection on the future trajectory of our planet.
The conceptual sphere, represented in an anamorphic view, symbolized planet Earth, while the ever-changing shapes and elements on it represented man-made hazards such as deforestation, air pollution, and water pollution, all of which contribute to global warming. The installation aimed to highlight the consequences of human exploitation and the cyclical nature of our planet’s recovery efforts. It served as a poignant reminder that without addressing these issues, the extinction of both our planet and humanity would become inevitable.
As a result of their outstanding work, the group received a total cash prize of RM6000 and trophies from Helios Loo, the founder of iNYALA, and Chegne Eu Jin, the Assistant Marketing Manager of Fahrenheit88.
iNYALA, established in 2019, strives to be a progressive platform in Malaysia, championing the new media arts. The organization aims to nurture young talents, foster connections within communities, and facilitate dialogues surrounding technology, sustainability, and art.
Helios Loo and Puan Nor Aida bin Ismail, the Timbalan Pengarah Bahagian Pengurusan Strategik Tourism Malaysia, presenting the trophy and prize money RM3,000 to Tey Yun Nee, Chin Jia Wei, Ting Ee Vern, Yeong Ke Xin for their artwork Heat Escape which focused on SDG 13 – Climate Action.
Experience the magic of Dasein Digital Media’s stunning projection mapping show, illuminating the façade of the Palace of Justice in Putrajaya. As part of the LAMPU 2019 Festival and Putrajaya’s exhilarating countdown to the new year.
The seamless blending of technology and art, propelled them to secure first place and a cash prize of RM10,000.
The annual Putrajaya Light & Motion Festival (LAMPU) in 2019 proved to be a remarkable celebration, as the crowd gathered at Putrajaya to welcome the New Year. Attendees were in for an extraordinary treat when they witnessed the mesmerizing grand projection mapping showcased on the façade of the Palace of Justice. This event, themed ‘Beautiful Malaysia,’ featured competing teams from various Malaysian universities. Among the talented participants, a team of students from Dasein Academy of Art’s digital media program emerged victorious, claiming the grand prize and a cash reward of RM10,000.00. Their awe-inspiring projection art beautifully showcased Malaysia’s rich culture, historical landscapes, and technological advancements.
Lim Ching Xian, Jenny Su Kai Wen, Chan Wai Fong, Wong Xing Kai, and Wong Si Ying dazzled the audience with their remarkable creativity. Their winning projection mapping displayed Malaysia’s diverse cultural heritage and showcased significant technological achievements onto the architectural surface of the Palace of Justice. As the esteemed home of the Malaysian Court of Appeal and Federal Court, the Palace of Justice became a canvas for these young artists to merge art and technology seamlessly.
Digital Media Program at Dasein Academy of Art: The victory of the Dasein Academy of Art team at LAMPU 2019 is a testament to the institution’s excellence in nurturing talent and embracing cutting-edge art forms. The digital media program offered at the academy equips students with the necessary skills and knowledge in video projection mapping, mobile app development, website design and programming, augmented reality (AR), and virtual reality (VR). By integrating art, science, and media practice, this comprehensive program prepares students to tackle the ever-evolving challenges of the media industry.
At Dasein Academy of Art, students are encouraged to explore innovative design solutions that merge art with technology. The academy’s digital media program empowers individuals to think outside the box and create captivating experiences. By honing their skills in various digital media disciplines, students are equipped to tackle real-world challenges in today’s dynamic media landscape.
The grand prize triumph by the Dasein Academy of Art team at LAMPU 2019 not only showcases their exceptional talent but also highlights the significance of digital media in shaping and preserving cultural heritage. This achievement serves as an inspiration to aspiring digital artists, reaffirming the importance of merging technology with art to create impactful experiences.
https://youtu.be/o4U-cYq05pE
The Putrajaya Light & Motion Festival’s projection mapping competition at LAMPU 2019 brought forth an awe-inspiring display of talent and creativity. The victory of the Dasein Academy of Art students is a testament to their exceptional skills and the academy’s commitment to nurturing talent at the intersection of art and technology. This achievement reinforces the importance of digital media in capturing the essence of cultural heritage while adapting to the evolving demands of the media industry. The Dasein Academy of Art team’s success serves as a reminder that innovation and creativity have the power to shape our world and captivate audiences in breathtaking ways.
