Programme Overview

Introduction Video

Programme Learning Outcome 1

To develop digital media artists with a strong understanding of digital media principles, concepts, and technical skills to effectively navigate and contribute to the digital media industry.

Programme Learning Outcome 2

To develop digital media artists who collaborate effectively in leading, engaging, and communicating with peers and stakeholders while demonstrating ethical practices and professionalism in all aspects of digital media production.

Programme Learning Outcome 3

To develop multi-disciplinary digital media artists with innovation, creativity in digital technologies, and strong computational skills for creating impactful multimedia experiences that resonate with diverse audiences.

Programme Learning Outcome 4

To foster digital media artists who embrace lifelong learning and entrepreneurial skills to adapt and thrive in the evolving digital media landscape for successful career development.

Digital Content Creation

Produce engaging digital content by applying effective video production techniques, along with implementing online marketing strategies to enhance digital marketing campaigns.

UI/UX

Explore the principles of user interface and user experience design to create intuitive and visually appealing digital interfaces and experience.

Website Design & Development

Acquire the skills to build dynamic and responsive websites using modern web development tools and languages.

2D & 3D Motion Design

Discover the art of animation and motion design where you’ll explore both 2D and 3D mediums to create dynamic and immersive visual experiences.

Interactive Multimedia

Learn to design and develop engaging interactive applications for various platforms, merging technology and user experience.

Indie Game Development

Unleash your creativity in crafting unique and immersive interactive experiences, from concept to playable games and diverse applications.