“Innomals” is an interactive project that raises awareness about the ethical issues surrounding the pet blind box trend. Highlighting the cruelty and inhumane treatment involved, this installation uses gacha-inspired animation triggered by users shaking a simulated pet parcel. The animation reveals the condition of random pets, with the number of shakes determining the severity of their injuries. By depicting the consequences of this harmful practice, the project aims to shock viewers and inspire action for responsible consumption and animal welfare.
Project by:
Student 1: Carrie Lye Xin-Yi
Student 2: Wang Jing Wen
Issue & Challenges
The pet blind box trend involves customers buying a box with a random pet inside, often without proper consideration, which can lead to animal abuse. Animals inside the box also might be subjected to cruelty and inhuman treatment, highlighting the ethical and welfare issues behind pet blind boxes.
Concepts & Idea
Creating an attractive blind box that represents a pet parcel. Animation is used to reveal pets that are already harmed and injured, presented in a bloody and disturbing manner. This aims to shock the viewer and make them experience the consequences of this abusive trend.
Technical Execution
The user triggers the animation by shaking the blind box, which simulates the parcel transportation process over time. A random pet will be selected, and the number of shakes will determine the severity of the pet’s injuries.
Gold winner of Kancil Awards 2024 | Best Idea for Social Good
